Table des matières
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Comment écrire les exigences détaillées du produit sans tuer la créativité
“As a user, I want to be able to enter my credit card so that I can check out”
Outcome Convert active trial users to paid plans
Key Results Target 65% conversion of trial users to paid usersEpic As a business, I want to be able to collect payments so that users can access premium features
Assumption Users find premium features sufficiently valueable to purchase
Evidence 90% of people surveyed showed in interest in the product
Evidence 70% of prospects signed up on landing page
Assumption Users prefer one time in-app purchase for premium featuresEpic As a user, I want to be use a convenient payment method so payment is as painless as possible
Evidence Payment data from previous products with similar market indicate that there are 5 different payment methods that are used by at least 10% of users
Metric Target 90% of users who reach payment method selection should continue to paymentStory As a user, I want to be able to pay with Visa so that I can complete my purchase
Metric Target 90% of users to start paying with Visa should complete purchase
Scenario User pays using Visa
Given a user has created a valid order
And entered a valid Visa credit card number in the credit card number text field
When the user presses the “pay” button
Then the user should see a payment confirmation message
