Comment écrire les exigences détaillées du produit sans tuer la créativité
“As a user, I want to be able to enter my credit card so that I can check out”
Outcome Convert active trial users to paid plans Key Results Target 65% conversion of trial users to paid usersEpic As a business, I want to be able to collect payments so that users can access premium features Assumption Users find premium features sufficiently valueable to purchase Evidence 90% of people surveyed showed in interest in the product Evidence 70% of prospects signed up on landing page Assumption Users prefer one time in-app purchase for premium featuresEpic As a user, I want to be use a convenient payment method so payment is as painless as possible Evidence Payment data from previous products with similar market indicate that there are 5 different payment methods that are used by at least 10% of users Metric Target 90% of users who reach payment method selection should continue to paymentStory As a user, I want to be able to pay with Visa so that I can complete my purchase Metric Target 90% of users to start paying with Visa should complete purchase Scenario User pays using Visa Given a user has created a valid order And entered a valid Visa credit card number in the credit card number text field When the user presses the “pay” button Then the user should see a payment confirmation message
